Born Wednesday 14 January 1942
While the technology revolution has yet to reach far into the households of those in developing countries, this is certainly another area where more developed countries can assist those in the less developed world.
Instant telecommunication allows better and updated information, lessons learnt and problems encountered to be exchanged and debated, it alerts us more quickly to problems and brings to many households around the world visions and information which hopefully spur us to action.
And most importantly perhaps, children can learn about their rights, share their knowledge with the children of other nations, identify problems with them and establish how they might work together to address them.
We must ensure that while eliminating child labor in the export industry, we are also eliminating their labour from the informal sector, which is more invisible to public scrutiny - and thus leaves the children more open to abuse and exploitation.
I came into a strong organization, and I hope I strengthened it more and expanded its capacity to deal with some of the challenges that might not have seemed as great 10 years ago, such as H.I.V., AIDS and children affected by war.
In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.
In working with UNICEF our corporate partners have demonstrated time and again that their financial resources, leadership and expertise can bring about real and lasting benefits for the world's children.