Paul Rand

add to notebook
get quotes on image

Born Saturday 15 August 1914, died Tuesday 26 November 1996

Occupation: Designer

Nationality: American

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Words: simplicity, goal, byproduct, good, idea, modest, expectations
add quote to my notebook
create quote image

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

Words: providing, meaning, mass, unrelated, needs, ideas, words, pictures, designers, job, select, fit, material, together, make, interesting
add quote to my notebook
create quote image

Design is everything. Everything!

Words: design
add quote to my notebook
create quote image

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Words: design, method, putting, form, content, together, just, art, multiple, definitions, single, definition, aesthetics, simple, why, complicated
add quote to my notebook
create quote image