• Noun: the act of working out the form of something (as by making a sketch or outline or plan); example: "he contributed to the design of a new instrument"
• Noun: an arrangement scheme; examples: "the awkward design of the keyboard made operation difficult", "it was an excellent design for living", "a plan for seating guests"
• Noun: something intended as a guide for making something else; examples: "a blueprint for a house", "a pattern for a skirt"
• Noun: a decorative or artistic work; example: "the coach had a design on the doors"
• Noun: an anticipated outcome that is intended or that guides your planned actions; examples: "his intent was to provide a new translation", "good intentions are not enough", "it was created with the conscious aim of answering immediate needs", "he made no secret of his designs"
• Noun: a preliminary sketch indicating the plan for something; example: "the design of a building"
• Noun: the creation of something in the mind
• Verb: make or work out a plan for; devise; examples: "They contrived to murder their boss", "design a new sales strategy", "plan an attack"
• Verb: design something for a specific role or purpose or effect; example: "This room is not designed for work"
• Verb: create the design for; create or execute in an artistic or highly skilled manner; example: "Chanel designed the famous suit"
• Verb: make a design of; plan out in systematic, often graphic form; examples: "design a better mousetrap", "plan the new wing of the museum"
• Verb: create designs; example: "Dupont designs for the house of Chanel"
• Verb: conceive or fashion in the mind; invent; example: "She designed a good excuse for not attending classes that day"
• Verb: intend or have as a purpose; example: "She designed to go far in the world of business"
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
I think a lot of times people design restaurants with flash in mind. I think you should design restaurants with function in mind. Make sure it's functional and works with what you're trying to accomplish. Design can come later.
The interesting thing is when we design and architect a server, we don't design it for Windows or Linux, we design it for both. We don't really care, as long as we're selling the one the customer wants.
I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.
The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.