Sell also: tell, assure, differentiate, distinguish, evidence, narrate, order, recite, recount, say, separate, state
A good novel tells us the truth about its hero; but a bad novel tells us the truth about its author.
A smile is the light in your window that tells others that there is a caring, sharing person inside.
A budget tells us what we can't afford, but it doesn't keep us from buying it.
There is nothing in a caterpillar that tells you it's going to be a butterfly.